About this course

The digital marketing course at Tirana Center of Technology is designed to lead you towards a career in social media planning & strategy, content marketing, SEO and online advertising, equipping you with the skills a new specialist must have to perform their digital marketing job like a professional. This course includes training in google ads and analytics. Google being the main online search engine is a must know advertising platform for every one. Course duration is seven weeks.

Audience profile

Anyone wanting to become a digital marketer can become one, although some personal traits are important. Marketing spirit, an eye for the beautiful, careful to details, enjoying to work with people. This training does not require a university major but if you do have one, based on our experience students in social majors and linguistics are more likely to attend this course.

Price

Social Media 175 Euro / 17.500 ALL, Google Ads 100 Euro/10.000 ALL

At course completion

The digital marketing course is made of two parts, the social media marketing and google ads. At the end of our practical training you will learn the following concepts.

Social Media Marketing

• Building a marketing plan and strategy
• Post calendar and techniques in social media: Instagram, Facebook, Youtube, Twitter, LinkedIn
• Understanding Copy writing an important aspect of the online materials and production
• Search Engine Optimization (SEO) with focus on Google
• Introduction to Canva – creating images
• Email marketing & Reporting

Google Ads

• Largest online advertising platform, Google AdWords and Google Networks.
• Google marketing campaigns: Search network, Display network and more.
• Google AdSense & Analytics
• More on Search Engine Optimization with focus on Google
• Real projects/advertisement campaigns