About this course
The digital marketing course at Tirana Center of Technology is designed to lead you towards a career in social media planning & strategy, content marketing, SEO and online advertising, equipping you with the skills a new specialist must have to perform their digital marketing job like a professional. This course includes training in google ads and analytics. Google being the main online search engine is a must know advertising platform for every one. Course duration is seven weeks.
Audience profile
Anyone wanting to become a digital marketer can become one, although some personal traits are important. Marketing spirit, an eye for the beautiful, careful to details, enjoying to work with people. This training does not require a university major but if you do have one, based on our experience students in social majors and linguistics are more likely to attend this course.
Price
Social Media 175 Euro / 17.500 ALL, Google Ads 100 Euro/10.000 ALL
At course completion
The digital marketing course is made of two parts, the social media marketing and google ads. At the end of our practical training you will learn the following concepts.
Social Media Marketing
- Building a marketing plan and strategy
- Post calendar and techniques in social media: Instagram, Facebook, Youtube, Twitter, LinkedIn
- Understanding Copy writing an important aspect of the online materials and production
- Search Engine Optimization (SEO) with focus on Google
- Introduction to Canva – creating images
- Email marketing & Reporting
Google Ads
- Largest online advertising platform, Google AdWords and Google Networks.
- Google marketing campaigns: Search network, Display network and more.
- Google AdSense & Analytics
- More on Search Engine Optimization with focus on Google
- Real projects/advertisement campaigns
Module 1 – Introduction to Social Media Marketing
- What is Social Media Marketing
- The role of social media in modern business
- Overview of major platforms:
- TikTok
- YouTube
- Understanding target audiences and customer personas
Practical:
Analyze the social media presence of a real company.
Module 2 – Social Media Marketing Strategy
- Defining marketing objectives (brand awareness, leads, sales)
- Audience research and segmentation
- Competitor analysis
- Platform selection strategy
- Building a social media funnel
Practical:
Create a Social Media Strategy for a business.
Module 3 – Content Strategy & Content Planning
- Types of social media content
- Educational
- Promotional
- Entertaining
- Community engagement
- Content pillars
- Creating a posting calendar
- Content batching
- Using scheduling tools
Tools:
- Meta Business Suite
- Buffer / Hootsuite
Practical:
Create a 30-day content calendar.
Module 4 – Visual Content Creation
- Fundamentals of visual marketing
- Creating graphics for social media
- Designing posts and stories
- Branding and visual consistency
Tools:
- Canva
- Adobe Express
Practical:
Design a complete post series for a brand.
Module 5 – Video Content & Editing
- Importance of short-form video
- Reels, TikTok, and Shorts
- Video storytelling
- Basic video editing techniques
- Captions, music, transitions
Tools:
- CapCut
Practical:
Create and edit 3 promotional videos.
Module 6 – Copywriting for Social Media
- Writing engaging captions
- Hooks and attention techniques
- Call-to-action (CTA)
- Storytelling in marketing
- Hashtag strategy
Practical:
Write captions for 10 different posts.
Module 7 – Social Media Advertising
Advertising on:
Topics:
- Ads Manager introduction
- Campaign objectives
- Target audience targeting
- Budget and bidding
- A/B testing
- Retargeting
Practical:
Create and launch an ad campaign.
Module 8 – SEO & Social Media Discoverability
- Basics of SEO
- Social media search optimization
- Keyword research
- Hashtags and discoverability
- Optimizing profiles and bios
Practical:
Optimize a business social profile.
Module 9 – Email Marketing Integration
- Role of email in digital marketing
- Building an email list
- Lead magnets
- Email campaign basics
- Connecting social media with email funnels
Tools:
- Mailchimp / Brevo
Practical:
Create an email marketing campaign.
Module 10 – Analytics & Reporting
- Understanding social media metrics
- Reach, engagement, conversions
- Campaign performance analysis
- Creating marketing reports
- Improving strategy using data
Tools:
- Meta Insights
- Google Analytics
Practical:
Build a monthly marketing report.
Final Project
Students will create a complete Social Media Marketing Strategy for a business including:
- Strategy
- Content calendar
- Visual content
- Ad campaign
- Analytics report
This course is held in the evenings twice a week from 2.5 hours each session. Course is taught in Albanian or English language. All training materials are distributed online.
